The 6 building blocks for awesome interactives for trade shows
Creating engaging experiences for exhibitions can be done in so many ways, but we are huge fans of going digital to pique the interest of an audience because you can collect data in the background. (One step closer to tracking your ROI). When business's come to us...
Choosing the right lead tracking software
Sorry to offend anyone but a fish bowl full of business cards is absolutely cringeworthy. There are many reasons we are huge fans of digital lead capture. It's better for sales, marketing and management. Here are some other reasons to go digital: No double handing of...
Is your exhibit losing you business?
We believe most have the best intentions when they sign up as exhibitors to improve their business, but despite the efforts that go into a trade show the process is often mismanaged. Not everyone likes to dance. There are a bunch of us who like the idea but feel goofy...
Calculating trade show ROI
Everyone has different priorities when it comes to attending trade shows. There is no right or wrong, but regardless of your key objective knowing your numbers is a smart move. A lot of people really struggle with calculating trade show ROI so it's usually something...
How to have more targeted conversations at exhibitions
Everyone wants to have an exhibit that attracts a crowd, but rather than being busy for the sake of being busy, imagine what would happen to your results if you spoke to more of the right people and less of the time wasters. This may sound a little idyllic, but it's...
Tips for amazing trade shows post-pandemic
Australian trade shows are back, baby! Some people are still approaching their planning with caution but you better believe they’re happening. As confidence increases and the events start taking place there are some important points to consider when preparing for your...
Got an exhibition booked in 2022? Read this.
Things are slowly returning to normal, but it’s definitely not business as usual when it comes to trade shows yet. Here are the key things you need to know about the current state of exhibitions in Australia and returning to exhibitions in 2022. ** Warning ** We are...
Gimme leads, leads, leads
During the brief return of trade shows in 2021, we walked away with two interesting takeaways. Attendance numbers were lower than normal (expected) but the quality of those visitors was at an all-time high. With less people walking the aisles, those manning the stands...
Is your show going ahead? – How to plan when you feel like you can’t
Planning for a potential event is nowhere near as motivating as one that is definitely going ahead. The secret to staying sane while the world is a tad unpredictable is to act as if the show is going ahead. To do this you will have to fight the temptation to “wait and...
Are your staff holding you back from trade show success?
Staff at a trade show can make or break you. A team who are confused, unexperienced or fumbling their way through an exhibition can be catastrophic to your results. The stakes are high and there are no repeats. It’s doomsday if your staff are scaring visitors off,...
