How to effortlessly sell a trade show concept to your team

How to effortlessly sell a trade show concept to your team

When it comes to trade shows, I’m willing to bet upper management, sales and marketing all want the same thing – Results, right? However, getting a concept off the ground can be like pulling teeth with everyone prioritising different things. Management: “We’re going...

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Best practice for following up trade show leads

Best practice for following up trade show leads

So often people go to a trade show and want to collect as many leads as possible, but really the goal should be to collect as many qualified leads as possible with a follow up booked. Setting the right lead capture strategy is one of the most important aspects of any...

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Boosting Exhibition ROI with a KPI strategy

Boosting Exhibition ROI with a KPI strategy

I was definitely at kid who colour coordinated my to do lists with highlighters, but I’ve never been a math genius. The really cool part about developing a robust set of KPI’s is it forces you to clearly define who you want to target and therefore how you are going to...

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Ideas for small exhibition stands

Ideas for small exhibition stands

The size of your stand space doesn't limit the potential of your creative output “We only have a 3x3 space”… I absolutely hate hearing people say this! It’s as if they’re ashamed of the fact they have a small exhibit or the are quitting on their creativity before they...

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When trade shows don’t work…

When trade shows don’t work…

83% of visitors at a trade show can influence the buying decision. So if people say they don’t work we need to look at why. As a team we are super passionate about our jobs. The below post isn’t meant to make anyone feel bad, only to point out that there are measures...

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Top Exhibit Trends at Trade Shows

Top Exhibit Trends at Trade Shows

We’ve collected the most popular trends people are currently using on their exhibition stands right now. Whether are about to update your exhibit design or add something special to your next round of exhibitions, it’s likely you’re looking for ways to stand out at an...

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Hello! I’m Jess the Tradeshow Strategist

The best part of my job is hearing the success stories. I will never get sick of hearing the wins!