Are ‘Vision Leaks’ Damaging Your Exhibition Results?
It’s absolutely gut wrenching when we see potential clients go with a sub-standard design that doesn’t work towards achieving their goals. The big problem with the ‘safe’ option, is that it might sometimes look like a good idea from the outside, but it doesn’t always...
10 Productivity hacks for trade show travel
Travelling for business has its perks. Your costs are covered, you get to explore other parts of the world and if you’re a parent, you are child-free! If you aren’t prepared, a trip can also make you unproductive and be incredibly disruptive to your work week. Today...
Maximising Impact: A Guide to Successful Exhibit Planning
Not everyone loves planning exhibitions as much as us. If you are you planning to participate in an exhibition or trade show soon you might be feeling a mix of excitement and apprehension. You aren’t alone if you don’t know where to start! Exhibitions are a fantastic...
Beyond the basics of staff training
Staff training is one of the areas people can improve the most to turn their exhibition attendence into a force to be reckoned with. This post is jam packed full of advanced training to help you transform your team into an unstoppable trade show powerhouse. When we...
Turning your exhibit into an experiential experience
An exhibit provides the perfect platform to shape how someone feels towards a brand. Turning your exhibit into an experiential experience is a smart way to capitalise on your trade show investment. When most people think about experiential experiences they...
7 ways to ramp up your authenticity at exhibitions
Gone are the days where you can just rely on a "wow-wee" exhibition stand design to pull in leads. That’s certainly part of attracting eyeballs and conveying your message, but that’s where the buck stops. It’s up to your staff to connect and create an experience for...
The 6 building blocks for awesome interactives for trade shows
Creating engaging experiences for exhibitions can be done in so many ways, but we are huge fans of going digital to pique the interest of an audience because you can collect data in the background. (One step closer to tracking your ROI). When business's come to us...
Choosing the right lead tracking software
Sorry to offend anyone but a fish bowl full of business cards is absolutely cringeworthy. There are many reasons we are huge fans of digital lead capture. It's better for sales, marketing and management. Here are some other reasons to go digital: No double handing of...
Is your exhibit losing you business?
We believe most have the best intentions when they sign up as exhibitors to improve their business, but despite the efforts that go into a trade show the process is often mismanaged. Not everyone likes to dance. There are a bunch of us who like the idea but feel goofy...
Calculating trade show ROI
Everyone has different priorities when it comes to attending trade shows. There is no right or wrong, but regardless of your key objective knowing your numbers is a smart move. A lot of people really struggle with calculating trade show ROI so it's usually something...
Hello! I’m Jess the Tradeshow Strategist
