FAQ

How are you different to other stand builders?

Our first question isn’t “What’s your budget?”, but rather “What are you trying to achieve?”. We dig deeper to develop a strategy that is designed to achieve KPI’s that we develop together. This holistic approach means our exhibit designs are strongly geared towards getting results. Our motto is “Strategy first, design second”.

Why are you talking to me about strategy? Don't you just build stuff?

Sure, if you want us to do a straight build we can do that. But know that you can call on our expertise at any time! When we take a more holistic view of your marketing efforts and collaborate to produce a design that is created with your goals in mind, the results are far more impressive. It’s about having a fully integrated approach that steers the audience. When you partner with us, we align all aspects of the exhibit to work in harmony with the end goal in mind.

How can I sell this to my team and get them on board with this approach?

The key to getting the team on board is in the strategy alignment meeting. We encourage you to get them involved right at the beginning to ensure everyone pulling in the right direction. Then keep them informed at all stages of the process. We are often involved in an online meeting with multiple stakeholders to present our way of thinking. It makes an enormous difference getting everyone focused on the goal of the trade show rather than what elements are to be included in the design. That comes next! Remember… Strategy first, design second.

How much does an exhibition stand cost?

Once the Discovery Session is complete and we have determined what’s most important to you, we can provide recommendations for solutions to suit a variety of budgets. The reason why we work this way is so that our recommendations always remain in sync with your objectives rather then designing to a budget and then trying to figure out how to make it work for you. We are happy to keep designing until budget and design align until it’s just right. The strategy and implementation is to maximise your return on investment. Ask our previous clients, it works!

Why do we need KPI's for our exhibition?

If you don’t have a target, how do you know if the show was a success or not? By incorporating these into the plan from the beginning it’s much easier to get buy in from staff and management. Ensuring the exhibition stand is geared towards hitting these targets guarantees the success of the exhibition. It also helps benchmark the success of each event, regardless of size or budget investment. We like to incorporate them seamlessly into the strategy. If you are interested in learning more, ask us to share some of the ways we do this. 

Will I have one point of contact?

Yes. You’ll have one principle point of contact, but on occasions you may be introduced to others in the team who have a specific skill set necessary for the implementation of the strategy. This will still be directed and controlled through your single contact.

What if I don't have the budget?

We can provide recommendations for solutions to suit a variety of different price points. For example, one suggestion might be to add elements to your existing exhibition stand over time as budget becomes available or we can make suggestions for differernt quality finishes. The beauty of having your strategy mapped out at the start is that we can make these recommendations without comprimising your objective for the exhibition. Regardless of budget, you want the space to work. It has to earn it’s keep!

What results can I expect from a tradeshow?

This is impacted by so many factors – Staffing, design, complimentary marketing… When our team design an exhibition stand we are alsways focused on how it can help deliver the following:

  • Arrange appointments
  • Obtain Qualified Leads
  • Take orders
  • Move prospects forward in the sales cycle
  • Launch a new product, etc

The results you can expect are determined by what you are hoping to achieve and the plan you put in place right at the beginning. We map this out together at the start so your unique KPI’s are integrated into the into design process from the start. The days of attending a show for “brand awareness” alone are long gone.

Our corporate guidelines are very restrictive. How will you adhere to them?

Corporate guidelines are designed to maintain brand integrity across all mediums. Very few have specific exhibit guidelines but our exhibit designers understand the importance of working with them in producing our exhibits. The most important take away is that logo rules and colours are adhered to. There will be other elements such as brand culture and personality that need to be reflected in your design that need to be considered and we will work with you on this.

All of our exhibition designs come from overseas. Can you still help us?

Yes, however, what works in an overseas market may not necessarily work in Australia. For example, attendees at a European tradeshow will come with the expectation of placing orders so the design would be geared toward this. There are nuances that we recommend tweaking to ensure you get the maximum results you are after. We can take the essence of the overall design and recreate it for the Australian market so that it is aligned with your objectives.

I don't want a reusable stand because I don't want the same look at each show

If you only have a single show every 1-2 years it may not make sense to get a resuable exhibit. However, if it is important that your exhibit look completely different at each event we can do this while still utilising the same base structure as long as we know all the different configurations at the start. We specialise in designing an exhibition stand so it can be installed in a variety of configurations.  Depending on how many shows you have on the calendar, this can make your budget go futher and give you a higher quality finish. Not to mention reduce the coordinating over mutliple events. Talk to us further and we can come up with a plan that works best for you. 

How can one exhibition stand be shared between different product groups?

Each product will have different display requirements. A modular stand will be developed that can be used in different configurations with elements unique to each product. There will be a need for a different look for each product which can be accomplished with alternative types of cladding and graphics.

Do you do graphics too?

Most clients have their own graphic artist who is already familiar with their guidelines and their brand personality. For the most part, we assist with an initial concept and then share the dimensions of graphic panels that need to be created by your graphic designer. They would already have a lot of digital assets that could be used so it is often more economical for them to produce the required material then bringing in an external company. In saying that, we like to be involved in briefing the designer to ensure the strategy is incorporated correctly. Also, exhibition graphics are different to any other medium, except perhaps outdoor signage.

I like your design, but I have some ideas myself. Can you include them?

Absolutely! We encourage this – You know your brand and your market much better than we do so we welcome feedback. Collaboration ultimately produces the best results.

I don't like the design. What now?

We are always happy to keep designing. We’re not precious about our ideas and sometimes knowing what you don’t want is a great help. The majority of us are visual thinkers so having a design on paper is a great starting point for moving toward your ultimate design. 

How long will an exhibition stand last?

You tell us how long you want it to last and we will design and construct an exhibit that will stand the test of time. We can alter the design, construction and packaging to meet the needs of the exhibit. Most of our clients like to see a design earn it’s keep over 3-5 years but this also depends on the number of exhibitions you do each year.

Can you also store our exhibition stand?

Yes. We prefer to store ourselves so we know the stand comes out of storage in the same condition as it goes in. It is also more cost effective if changes or modifications are required.

Can we store the exhibit ourselves?

Of course, this is an option but we prefer you don’t. People with the best intentions have been known to borrow exhibit items and not return them. As a result, our policy is to open all crates to check everything is there before the next use and this will incur an additional fee. The last thing anyone wants is to show up on site and find a TV missing or no furniture is in the crate!

Will you help with the forms?

Yes, we will look after all the forms that relate to the stand and will help you with others where possible. Think of us as an extension of your team. We will access the exhibitor manual and take away some of the work. Our aim is to make the process stress free and free you up to focus on other things! 

Why do you need access to the exhibitor manual?

The exhibitor manual has stand design regulations, move in/out times, principle contractor details, venue information, etc. All of these are  important in producing a design and accurate costing for you. Giving us direct access means we aren’t asking you for things all the time and process runs much more smoothly. We are your exhibit angels, working in the background to get the job done 🙂

Do you have a factory?

No we don’t. We are a team of project managers with contacts nationwide. This way we aren’t locked into a fixed overhead structure, which can increase costs or a particular way of building. There are many advantages – It makes us more cost effective and allows us to select the right contractor for each job. This means if your exhibition is interstate, we may use a local builder. Or if we know one show is swallowing up all labour in an area, we may choose to bring in a different team who may not be overworked, impacting quality and adhering to the budget as well as the timeline. Our business model gives us ultimate flexibility. You will always get a project manager who knows your job intimately. They are your contact on site and oversee your installation at each event.

Hello! I’m Jess the Tradeshow Strategist

Jess The Exhibit Company

The best part of my job is hearing the success stories. I will never get sick of hearing the wins!

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Wish you had a beautiful stand that also hit your ROI targets?

Let’s talk

+ 61 2 8093 3806

info@theexhibitcompany.com.au

PO Box 6462,
North Sydney NSW 2059