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The Covid-19 Update for Exhibitions

The Covid-19 Update for Exhibitions

Mention the word “exhibitions” and you can almost here the collective sign of uncertainty that everyone is feeling. Whether you are employed in the industry or have your sights set on attending or exhibiting no-one has a crystal ball that can accurately say what will...

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How to Make the most of your Exhibition Stand Space

How to Make the most of your Exhibition Stand Space

A good exhibition stand can feel like a balancing act between your marketing teams ambitions, the budget and the space you have available. However space should never be a limiting factor when it comes to your stand design. The design of your exhibition stand is...

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Are ‘Vision Leaks’ Damaging Your Exhibition Results?

Are ‘Vision Leaks’ Damaging Your Exhibition Results?

It’s absolutely gut wrenching when we see potential clients go with a sub-standard design that doesn’t work towards achieving their goals. The big problem with the ‘safe’ option, is that it might sometimes look like a good idea from the outside, but it doesn’t always...

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How to Measure a Successful Event

How to Measure a Successful Event

Imagine this, you and your team have spent many months (and let’s not forget the dollars) preparing for your trade show exhibition. After the event your exhibition team tell you they “had some great conversations” or it “it felt good”, yet when they return to the...

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[Expo Inspo] Case Studies

[Expo Inspo] Case Studies

Every project installation we do has a different key focus so of course a different design emerges! At The Exhibit Company, our team are aligned to deliver success to our clients but what that success looks like varies for every client because their objectives vary. ...

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How to Sell Your Trade Show Concept to Your Team

How to Sell Your Trade Show Concept to Your Team

When it comes to trade shows, I’m willing to bet your marketing and sales team want the same thing - results! So why is it that so many companies find these two departments battling each other?  Is it even possible to get both on the same page so that your trade shows...

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Not Sure What Type Of Exhibit To Get?

Not Sure What Type Of Exhibit To Get?

Whether you choose a re-usable exhibit or opt for a single use stand (a.k.a build and burn) is truly an individual decision. There are a lot of misconceptions around the re-usable trade show stand option and so this post is all about sharing some of the details to...

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Brand Awareness as an Expo Goal

Brand Awareness as an Expo Goal

If your primary goal at a tradeshow is brand awareness, I’d stay at home! Let’s face it, brand awareness is a pretty standard issue answer and if you can change this one thing about your exhibit campaign. By making this primary objective more laser focused, you will...

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Hello! I’m Jess the Tradeshow Strategist

The best part of my job is seeing that special moment when the penny drops for my clients. It’s seeing their faces the moment they realise they’re in control of the results they achieve.

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Wish you had a beautiful stand that also hit your ROI targets?

Let’s talk

+ 61 2 8093 3806

info@theexhibitcompany.com.au

PO Box 6462,
North Sydney NSW 2059