The size of your stand space doesn’t limit the potential of your creative output
“We only have a 3×3 space”… I absolutely hate hearing people say this! It’s as if they’re ashamed of the fact they have a small exhibit or the are quitting on their creativity before they even get started!
Dressing a 3×3 stand space doesn’t have to be ordinary. You don’t have to dress up a shell scheme or get a package that hopefully looks better than your competition. What confuses me is that when people attend exhibitions, the number one goal is to speak to people they don’t know – How are you planning on doing that?
Before you get cranky at me. Yes, budget plays a part. My argument is that if you have a plan, your creativity can catapult you ahead and you’re more likely to find a way of achieving your goals.
Having already invested in exhibit space, staff time and expenses… Why fall short with your design? After all, it is the part people judge you on…
And let’s not forget that 83% of visitors at a trade show can influence the buying decision.
Bigger isn’t always best
So you’re not going to have a 2-story monstrosity, but it doesn’t mean you have to settle for dull. The limiting factor really is our willingness to actually put ourselves on the line and make a bloody effort.
There’s an argument to having a smaller space.
You might not have a physical product you can bring to a show so don’t have much to display.
If you have a tight budget, it’s silly to have invest in a larger space when you can’t afford to dress it. A smaller exhibit allows you to increase the budget spend on higher quality finishes. Or it can leave you with an allowance to do some cool stuff with your campaign (interactives, VIP event etc).
I attended a show in Dusseldorf, Germany, a few years back. It was a real monster of a show. All 17 halls at EuroShop are filled with incredible exhibits and make the perfect place for getting a dose of inspiration.
While most are HUGE, the small guys still put their best foot forward with some really creative concepts. In fact they still accomplish a lot with sometimes less than a 3×3 space to dress.
The same elements you find on a large exhibition stand are also found on a smaller one… It’s just what you do with them that makes all the difference.
I want to share some of them with you. Here are some of the smaller exhibits that really stood out. Simple concepts brought to life with quality finishes.
We are the biggest constraint to our own creativity.
You are not exempt. And no, your industry is not different.
First, you need to decide on your message and what you need to display. Then just get creative with your stand design! (This is where we step in ????)
Unleash your inner child and have some fun with this unique marketing channel. You’ll get a much better response and your team will be proud to stand in front of your amazing exhibition stand design.
And of course, if you would like help achieving a fabulous little stand that packs a punch – I’m your girl!
Yours in Exhibiting,