How to have more targeted conversations at exhibitions
Everyone wants to have an exhibit that attracts a crowd, but rather than being busy for the sake of being busy, imagine what would happen to your results if you spoke to more of the right people and less of the time wasters. This may sound a little idyllic, but it's...
Tips for amazing trade shows post-pandemic
Australian trade shows are back, baby! Some people are still approaching their planning with caution but you better believe they’re happening. As confidence increases and the events start taking place there are some important points to consider when preparing for your...
Got an exhibition booked in 2022? Read this.
Things are slowly returning to normal, but it’s definitely not business as usual when it comes to trade shows yet. Here are the key things you need to know about the current state of exhibitions in Australia and returning to exhibitions in 2022. ** Warning ** We are...
Gimme leads, leads, leads
During the brief return of trade shows in 2021, we walked away with two interesting takeaways. Attendance numbers were lower than normal (expected) but the quality of those visitors was at an all-time high. With less people walking the aisles, those manning the stands...
Is your show going ahead? – How to plan when you feel like you can’t
Planning for a potential event is nowhere near as motivating as one that is definitely going ahead. The secret to staying sane while the world is a tad unpredictable is to act as if the show is going ahead. To do this you will have to fight the temptation to “wait and...
Are your staff holding you back from trade show success?
Staff at a trade show can make or break you. A team who are confused, unexperienced or fumbling their way through an exhibition can be catastrophic to your results. The stakes are high and there are no repeats. It’s doomsday if your staff are scaring visitors off,...
Struggling to get people to your exhibition stand?
Have you ever exhibited at a trade show only to find you are struggling to get people to your exhibition stand? Today I’m going to share some of the key reasons why this might happen (and what to do to avoid it). Grab a cuppa, it’s time to reveal the basic mistakes...
To rig or not to rig? When is it worth the investment?
Exhibit rigging can be a huge expense. It can quite literally suck up a great chunk of your budget so it’s worthwhile exploring if it’s actually the right option for you. We all want to stand out from the crowd at an exhibition and one of the ways to do this can be to...
How to guarantee you get the most from exhibit suppliers in the current climate
If your team are stalling in making any decisions because they are weary of any last minute Covid restrictions or just deliberating over the options available to them. That needs to stop. Show them this article, tell them you need their help. The impacts of the...
How To Get The Most Value From Your Custom Touch Screen
There’s no denying that touch screen technology is here to stay. They’ve been integrated into our lives so much that we hardly consider them as “exciting new technology”. From smart phones and tablets to the self check-out at the supermarket, the shopping centre...
Hello! I’m Jess the Tradeshow Strategist
