The Covid-19 Update for Exhibitions

The Covid-19 Update for Exhibitions

Mention the word “exhibitions” and you can almost here the collective sign of uncertainty that everyone is feeling. Whether you are employed in the industry or have your sights set on attending or exhibiting no-one has a crystal ball that can accurately say what will...

read more
How to Make the most of your Exhibition Stand Space

How to Make the most of your Exhibition Stand Space

A good exhibition stand can feel like a balancing act between your marketing teams ambitions, the budget and the space you have available. However space should never be a limiting factor when it comes to your stand design. The design of your exhibition stand is...

read more
How to Measure a Successful Event

How to Measure a Successful Event

Imagine this, you and your team have spent many months (and let’s not forget the dollars) preparing for your trade show exhibition. After the event your exhibition team tell you they “had some great conversations” or it “it felt good”, yet when they return to the...

read more
Not Sure What Type Of Exhibit To Get?

Not Sure What Type Of Exhibit To Get?

Whether you choose a re-usable exhibit or opt for a single use stand (a.k.a build and burn) is truly an individual decision. There are a lot of misconceptions around the re-usable trade show stand option and so this post is all about sharing some of the details to...

read more
Brand Awareness as an Expo Goal

Brand Awareness as an Expo Goal

If your primary goal at a tradeshow is brand awareness, I’d stay at home! Let’s face it, brand awareness is a pretty standard issue answer and if you can change this one thing about your exhibit campaign. By making this primary objective more laser focused, you will...

read more
How to Conquer Your Next Expo on a Budget

How to Conquer Your Next Expo on a Budget

Exhibiting sometimes gets a bad rap for being expensive, but there’s also a distinguished group of exhibitors who get an overwhelming response and their expo's are an intergral part of their marketing mix because of it.  This is not down to luck.  Don’t be mistaken,...

read more
How to Supercharge Your Expo Brief for Amazing Results

How to Supercharge Your Expo Brief for Amazing Results

After you make the decision to get a professional exhibit designer to help you with your trade show stand, the very next thing you have to do is whip up a brief. Boy do we see a lot of briefs... Good ones and pretty poor ones.There is one more category though - the...

read more

Hello! I’m Jess the Tradeshow Strategist

The best part of my job is hearing the success stories. I will never get sick of hearing the wins!