How to Use Social Media to Dominate at Exhibitions
It’s no secret that exhibitions and trade shows can be fantastic marketing opportunities. It wouldn’t be a surprise to hear that many that many experience overwhelm when it comes to promoting their attendance. I’m not suggesting trade show prep is a walk in the park....
Heartwork: The Ultimate Personalised Marketing Tool
Personalisation has been #trending in the marketing world for a while now. There’s good reason for it too! As we become time poor, do more with less and our attention spans shrink, we start looking for ways to shortcut, fastrack and improve how we do things. You’re...
How To Pick The Best Stand Builder For You
When you are investing time and money into an event you need an exhibition stand builder that's going to help you put your best foot forward. Of course you want a display that's visually *schmicko*, but the aim of the game is to also achieve a good ROI and maximise...
How to Effectively Plan Your Exhibit Strategy
If planning your exhibit strategy looks a lot like a blank sheet of butchers paper. Read on, my friend.Not everyone loves planning their trade shows as much as we do. I think mostly because the word "strategy" seems to complicate things, meaning something different to...
Exhibit Lead Management: Do’s & Don’ts
The number one reason I hear people attend trade shows is to generate leads. So we're in agreement that this means lead management is a crazy bit part of why you even go! The part I really struggle with is this... A scary statistic floating around that says 60% of...
5 Tips to Make Your Trade Show Display More Memorable & Attractive
In today’s world it would be easy to think that your online presence holds more importance than your offline presence - there are some pretty damn good Instagram feeds out there! But meeting someone face-to-face and creating a solid personal connection is still the...
How to Use Interactives to Get More Leads at Trade Shows
We all want interactives on our stands that generate visitor excitement (and let’s be honest… You want to make your space more exciting than your competition). But there’s no point having engagement pieces just for the sake of it. You need to select the right type of...
6 Common Exhibit Design Mistakes to Avoid
As a recovering perfectionist there are many things I still struggle with… At home, I can’t go to sleep unless our wardrobe doors are all closed off neatly. (I'm convinced hubby leaves them open on purpose to watch me squirm). At work, inbox zero is the norm... and...
How (Not) to Stuff Up a Shell Scheme
When is a standard, run-of-the-mill anything ever something we honestly dream about? Don’t tell me you drift off at night envisaging yourself bumbling along in a 93 Corolla? … That’s ridiculous - Of course, you want the growl of a Ferrari! Who wouldn’t? It’s waaay...
Why I Never Recommend the First Stand at a Show
Many people think there’s an element of prestige that comes with being the first stand visitors stumble across at show. That somehow by being “first cab off the rank” it makes them better than others. This assumption is… Hmm? Well, I want to call it out as a bit of...
Hello! I’m Jess the Tradeshow Strategist
