Many people think there’s an element of prestige that comes with being the first stand visitors stumble across at show.

That somehow by being “first cab off the rank” it makes them better than others.

This assumption is… Hmm?

Well, I want to call it out as a bit of puffery.

(But really, that is now an assumption on my part).

I tend to discourage my clients from picking positions at the very front of the show.

Visitors actually travel at their fastest in this transition zone.

If you think about some of the distractions they’re faced with, including:

  • Figuring out their plan for manoeuvring around the show
  • Attempting to clip their ticket to their lanyard without g