Why I Never Recommend the First Stand at a Show
Many people think there’s an element of prestige that comes with being the first stand visitors stumble across at show. That somehow by being “first cab off the rank” it makes them better than others. This assumption is… Hmm? Well, I want to call it out as a bit of...
Influencing Behaviour with Design
Everyday we are influenced by design. There are so many things that impact our behaviour by appealing to our subconscious minds. When I stop to actually think about it I can't help but feel like some kind of puppet. It's crazy to realise they impact WHAT we do, THINK...
The Beginners Guide to Touch Screens for Exhibitions
You find yourself waiting for your a conference call to start. ... You could just sit and look out the window. But instead, you get your iPhone out to look up the ingredients for tonight's chicken cacciatore. You feel a sense of accomplishment as you quickly make a...
Inspiration for Your Next Expo
Are You Too Busy? If you ask anyone how they are there's a good chance their response will be "busy". Our regular everyday REAL lives are now shared with our ONLINE counterparts. We generally spend more time in the depths our inboxes than actually speaking to each...
The Formula for Exhibit Signage That Works
So, you're walking up and down aisles of a show. There are stacks of sales people eyeing you out from their polished booths. You're trying your best to be efficient. You haven't got much time. ... You scan each booth for signs of life as you walk by, Evaluating...
Can You Still Win When a Show Sucks?
Can you still win when a show sucks? I'll never forget the story of this one client... He was the only one at the exhibition who had an AMAZING show. The other exhibitors were having meetings about how to lynch the organisers for a crap show. But what our client...
Exhibit Smarter, Not Harder
Are you stuck in an exhibiting rut? Are you doing the same thing at each show? Over and over... Do you think there's "nothing" left for you to do but see out the rest of your show calendar? Are you going to these shows because you have to. Or because your competition...
How to Build Trust into your Exhibit Strategy
Last week I found myself thinking about the value of trust as I swiped through handyman listings on my phone. The gutter on our house had come away from the roof and I was looking for someone to climb up a big ladder and fix it. I noticed that I didn’t really have to...
Answer this ONE Question to Transform your Trade Shows
Budget is always an issue. It doesn’t matter if I'm talking to an ASX top 200 or a startup. If somebody tells me “budget is no object” I’m usually tempted to walk away as I know they are lying. Business isn't really that different to life. We have a finite budget and...
Tips for Managing Staff Performance at Expos
When you tell your team that they are going to represent the business at an exhibition they’re likely to fall into one of two camps. They’ll either slump their shoulders and roll their eyes or grin madly at you with excitement. Their reaction will have a lot to do...
Hello! I’m Jess the Tradeshow Strategist
