Brand Awareness as an Expo Goal
If your primary goal at a tradeshow is brand awareness, I’d stay at home! Let’s face it, brand awareness is a pretty standard issue answer and if you can change this one thing about your exhibit campaign. By making this primary objective more laser focused, you will...
6 Awesome Travel Tips You Need to Know for Trade Show Season
It’s no secret that exhibiting is hard work. Even if you have a custom stand builder like us on side, you still have long days of thinking on your feet and travel to do, which can make for an exhausting few days. Given we do our fair share of travelling to setup...
How to Conquer Your Next Expo on a Budget
Exhibiting sometimes gets a bad rap for being expensive, but there’s also a distinguished group of exhibitors who get an overwhelming response and their expo's are an intergral part of their marketing mix because of it. This is not down to luck. Don’t be mistaken,...
How to Supercharge Your Expo Brief for Amazing Results
After you make the decision to get a professional exhibit designer to help you with your trade show stand, the very next thing you have to do is whip up a brief. Boy do we see a lot of briefs... Good ones and pretty poor ones.There is one more category though - the...
How to Use Social Media to Dominate at Exhibitions
It’s no secret that exhibitions and trade shows can be fantastic marketing opportunities. It wouldn’t be a surprise to hear that many that many experience overwhelm when it comes to promoting their attendance. I’m not suggesting trade show prep is a walk in the park....
Heartwork: The Ultimate Personalised Marketing Tool
Personalisation has been #trending in the marketing world for a while now. There’s good reason for it too! As we become time poor, do more with less and our attention spans shrink, we start looking for ways to shortcut, fastrack and improve how we do things. You’re...
How To Pick The Best Stand Builder For You
When you are investing time and money into an event you need an exhibition stand builder that's going to help you put your best foot forward. Of course you want a display that's visually *schmicko*, but the aim of the game is to also achieve a good ROI and maximise...
How to Effectively Plan Your Exhibit Strategy
If planning your exhibit strategy looks a lot like a blank sheet of butchers paper. Read on, my friend.Not everyone loves planning their trade shows as much as we do. I think mostly because the word "strategy" seems to complicate things, meaning something different to...
Exhibit Lead Management: Do’s & Don’ts
The number one reason I hear people attend trade shows is to generate leads. So we're in agreement that this means lead management is a crazy bit part of why you even go! The part I really struggle with is this... A scary statistic floating around that says 60% of...
5 Tips to Make Your Trade Show Display More Memorable & Attractive
In today’s world it would be easy to think that your online presence holds more importance than your offline presence - there are some pretty damn good Instagram feeds out there! But meeting someone face-to-face and creating a solid personal connection is still the...
