Blog

Not Sure What Type Of Exhibit To Get?

Whether you choose a re-usable exhibit or opt for a single use stand (a.k.a build and burn) is...

Heartwork: The Ultimate Personalised Marketing Tool

Personalisation has been #trending in the marketing world for a while now. There’s good reason for...

Exhibition Stand Design Australia | A Guide to Stands That Perform

Exhibition Stands Proven to Perform: A Practical Guide for Australian Exhibitors Not all exhibition stands perform the same. Some generate high-quality conversations and pipeline, while others simply “feel busy”. As exhibition costs continue to rise across Australia,...

Ideas for small exhibition stands

Small Exhibition Stand Ideas “But we only have a 3x3 space” … This is a phrase we hate hearing. There should be no shame attached to the size of your space, but also you shouldn’t hold back on the creativity because you think it’s accepted either. The size of your...

The Human Factor: 7 Ways to Ramp Up Authenticity at Exhibitions

The Problem: Great Exhibition Stands Aren’t Enough Anymore Gone are the days when a “wow-wee” exhibition stand design alone could pull in leads. Yes, it helps attract attention and convey your message, but that’s where it stops. To harness the true power of...

How To Pick The Best Stand Builder For You

Mar 15, 2019

When you are investing time and money into an event you need an exhibition stand builder that's going to help you put your best foot forward. Of course you want a display that's visually *schmicko*, but the aim of the game is to also achieve a good ROI and maximise...

How to Effectively Plan Your Exhibit Strategy

Feb 14, 2019

If planning your exhibit strategy looks a lot like a blank sheet of butchers paper. Read on, my friend.Not everyone loves planning their trade shows as much as we do. I think mostly because the word "strategy" seems to complicate things, meaning something different to...

Exhibit Lead Management: Do’s & Don’ts

Nov 15, 2018

The number one reason I hear people attend trade shows is to generate leads. So we're in agreement that this means lead management is a crazy bit part of why you even go! The part I really struggle with is this... A scary statistic floating around that says 60% of...

5 Tips to Make Your Trade Show Display More Memorable & Attractive

Nov 1, 2018

In today’s world it would be easy to think that your online presence holds more importance than your offline presence - there are some pretty damn good Instagram feeds out there! But meeting someone face-to-face and creating a solid personal connection is still the...

How to Use Interactives to Get More Leads at Trade Shows

Sep 20, 2018

We all want interactives on our stands that generate visitor excitement (and let’s be honest… You want to make your space more exciting than your competition). But there’s no point having engagement pieces just for the sake of it. You need to select the right type of...

6 Common Exhibit Design Mistakes to Avoid

Aug 30, 2018

As a recovering perfectionist there are many things I still struggle with… At home, I can’t go to sleep unless our wardrobe doors are all closed off neatly. (I'm convinced hubby leaves them open on purpose to watch me squirm). At work, inbox zero is the norm... and...

How (Not) to Stuff Up a Shell Scheme

May 25, 2018

When is a standard, run-of-the-mill anything ever something we honestly dream about? Don’t tell me you drift off at night envisaging yourself bumbling along in a 93 Corolla? … That’s ridiculous - Of course, you want the growl of a Ferrari! Who wouldn’t? It’s waaay...

Why I Never Recommend the First Stand at a Show

May 16, 2018

Many people think there’s an element of prestige that comes with being the first stand visitors stumble across at show. That somehow by being “first cab off the rank” it makes them better than others. This assumption is… Hmm? Well, I want to call it out as a bit of...

Influencing Behaviour with Design

May 9, 2018

Everyday we are influenced by design. There are so many things that impact our behaviour by appealing to our subconscious minds. When I stop to actually think about it I can't help but feel like some kind of puppet. It's crazy to realise they impact WHAT we do, THINK...