Can You Still Win When a Show Sucks?

Can You Still Win When a Show Sucks?

Can you still win when a show sucks? I’ll never forget the story of this one client… He was the only one at the exhibition who had an AMAZING show. The other exhibitors were having meetings about how to lynch the organisers for a crap show. But what our...
6 Unexpected ways you could be stuffing up your ROI

6 Unexpected ways you could be stuffing up your ROI

Getting the basics of exhibiting right is often the difference between an OK show & an amazing show that makes the boss think you are worth your weight in gold. It’s a mystical grey area where people often come unstuck in their quest for the holy grail i.e....