The size of your stand space doesn’t limit the potential of your creative output “We only have a 3×3 space”… I absolutely hate hearing people say this! It’s as if they’re ashamed of the fact they have a small exhibit or the are quitting on their creativity...
Everyone has different priorities when it comes to attending trade shows. There is no right or wrong, but regardless of your key objective knowing your numbers is a smart move. A lot of people really struggle with calculating trade show ROI so it’s usually...
Can you still win when a show sucks? I’ll never forget the story of this one client… He was the only one at the exhibition who had an AMAZING show. The other exhibitors were having meetings about how to lynch the organisers for a crap show. But what our...
Over the last few months we have heard repeatedly that people are re-evaluating their event calendar, with some questioning if they will continue to attend trade shows at all. It’s easy to see why they perceive taking a break from exhibitions as a viable option,...
Getting the basics of exhibiting right is often the difference between an OK show & an amazing show that makes the boss think you are worth your weight in gold. It’s a mystical grey area where people often come unstuck in their quest for the holy grail i.e....
Hello! I’m Jess the Tradeshow Strategist
The best part of my job is hearing the success stories. I will never get sick of hearing the wins!