INX are a technology-based business that could be described a household name for many key players in the mining industry. Looking to improve their overall presence at trade shows, they wanted to communicate with their audience that they are a fun, playful brand who are approachable and highly skilled with the services they provide.
To step away from an overly clinical, white design. The client wanted to keep the space open and inviting and ensure all elements used were high quality to reflect their brand. They wanted an area for people to be able to wait for a team member.
The design also needed to be draw visitors in without the need for a rigged banner.
To elevate their presence, we used organic shapes inspired by their logo and brand images, coupled with playful lighting and different textures to encourage visitors to explore the whole stand and hold their attention.
A moss feature was included to represent their environmental focus. This is something they are becoming known for across their events.
Three touch screens were included. The blade feature was available for those who wanted to self-discover and the tabletop display allowed the team to share key points about the company in an interactive way.
Digital signage provided movement on the exhibit and the content was formatted to run across both screens.