This client had a wide range of products to display and wanted to use the trade show to move potential customers along in their sales pipeline while reinforcing to existing customers that they are staying ahead of the curve by showcasing their innovations and way of working.
We were faced with the challenge of creating an environment that people wanted to be a part of. We designed an exhibit that would hold people’s attention and really played around with curves and angles to achieve this effect, while focused on keeping the floorplan open.
The large format video wall had cut out sections to make the display fascinating for people to look at as they walked the aisles. The presentation ran through recognisable products the company represent while the touch screen built into the central bench provided a place for initial contacts to learn about the range and share collateral with customers. We also included a private meeting room at the back of the stand for in depth discussions.