Capricorn Australia, a leading provider of diverse products and services for the automotive industry, ranging from travel and equipment to training and insurance.
The Challenge

Capricorn Australia faced the dual challenge of displaying a wide product range at trade shows without alienating specific target audiences and educating attendees on their full brand offerings.

Our Approach

We designed “Capricorn City,” a digital interactive display where attendees could explore products, and areas of the business they were not aware of. The large format touch screens were the hero of the exhibit. The remaining design was simple with clean lines and included a hidden storeroom and a meeting space for discussions with high value clients.


This solution balanced impact with budget constraints, while delivering a creative way to engage audiences and capture valuable leads. It was a platform that could be used to educate members and suppliers about the brand offering beyond the show.