A long standing client of ours, Epiroc are constantly looking for ways to improve their presence at the exhibitions they attend.
To reuse an existing overhead feature and create new product pods that could be used at future events. They had a large piece of equipment to display so we had to find ways to include strong branding.
Using the existing overhead rig, we paired it with a double sided lightbox which displayed their logo on one side and a messaging opportunity on the other. This caught the interest of visitors from a distance and teased them with something they could learn about on the stand with staff.
We designed tall reusable blades to help round out the design that was dominated by the large machine on the ground. With limited space and opportunity to share design flare, the product pods were designed to create uniformity, branding opportunities as well as a place for AV demonstrations