Staff + Stand Management Archives - Page 2 of 5

Calculating trade show ROI

by Jess | Oct 7, 2022 | ROI, Staff + Stand Management

Everyone has different priorities when it comes to attending trade shows. There is no right or wrong, but regardless of your key objective knowing your numbers is a smart move. A lot of people really struggle with calculating trade show ROI so it’s usually...

Are your staff holding you back from trade show success?

by Jess | Jun 18, 2021 | Staff + Stand Management

Staff at a trade show can make or break you. A team who are confused, unexperienced or fumbling their way through an exhibition can be catastrophic to your results. The stakes are high and there are no repeats. It’s doomsday if your staff are scaring visitors off,...

How to Make the most of your Exhibition Stand Space

by Jess | Jun 17, 2020 | Exhibit Planning + Strategy, Staff + Stand Management

A good exhibition stand can feel like a balancing act between your marketing teams ambitions, the budget and the space you have available. However space should never be a limiting factor when it comes to your stand design. The design of your exhibition stand is...

How to Add Fun to Your Exhibition Stand (and Get Better Results)

by Jess | Mar 8, 2020 | Exhibit Planning + Strategy, Staff + Stand Management

There’s been a shift in recent years where exhibitions and trade shows are much more relaxed. Exhibitors are becoming more familiar in how they approach people from the stand. The goal will always be to attract new clients and build on exisisting relationships...

6 Awesome Travel Tips You Need to Know for Trade Show Season

by Jess | Sep 25, 2019 | Exhibit Planning + Strategy, Staff + Stand Management

It’s no secret that exhibiting is hard work. Even if you have a custom stand builder like us on side, you still have long days of thinking on your feet and travel to do, which can make for an exhausting few days. Given we do our fair share of travelling to setup...

Exhibit Lead Management: Do’s & Don’ts

by Jess | Nov 15, 2018 | Exhibit Planning + Strategy, ROI, Staff + Stand Management

The number one reason I hear people attend trade shows is to generate leads. So we’re in agreement that this means lead management is a crazy bit part of why you even go! The part I really struggle with is this… A scary statistic floating around that says...