Exhibitions – To be or not to be?

by | Jul 27, 2015 | ROI

Exhibitions may seem like an expensive part of the marketing mix, but when the effectiveness of all channels are compared, it comes out on top flaunting the most leads. This isn’t by chance. It’s because people, a.k.a humans, seek out other humans to validate...
Collecting data at exhibitions

Collecting data at exhibitions

by | Apr 7, 2015 | Digital Technology, ROI

The majority of people we talk to now recognise the importance of data, but few actually know the extent to which it can help with achieving your business goals. Many have it on their to-do list as something to investigate and unfortunately it will hover over them...
Lead management misconceptions

Lead management misconceptions

by | Feb 24, 2015 | ROI, Staff + Stand Management

  This scary stat makes us want to cry, scream and bawl out of frustration. We meet a lot of exhibitors and when asked why they attend shows, almost always they tell us it’s because they want to get leads. If you take nothing further from this post, please...

6 Unexpected ways you could be stuffing up your ROI

by | Sep 23, 2014 | ROI

Getting the basics of exhibiting right is often the difference between an OK show & an amazing show that makes the boss think you are worth your weight in gold. It’s a mystical grey area where people often come unstuck in their quest for the holy grail i.e....