Reinvigorate Your Exhibit Program
When planning your next exhibition, the easy option is to repeat what you’ve done before. It saves you time and allows you the luxury of fine-tuning areas that might need improving. Sure, I’m all up for avoiding reinventing the wheel, but definitely not at the expense...
The Single Biggest Challenge at Trade Shows
We recently completed a survey where we asked you all what your single biggest challenge was in generating leads at trade shows. The results were extremely insightful. I want to hit these key issues head on. It’s a monster topic and difficult to tackle without diving...
The Secret to Turbo Charging your Exhibit Success
We are all so time poor these days we like to believe there’s a single solution to all of our woes. We want the magic pill, the quick fix. When it comes to exhibitions, there are so many different avenues that contribute to your success. Please don’t huff, this just...
Exhibitions – To be or not to be?
Exhibitions may seem like an expensive part of the marketing mix, but when the effectiveness of all channels are compared, it comes out on top flaunting the most leads. This isn’t by chance. It’s because people, a.k.a humans, seek out other humans to validate...
What’s better, dwell time or total visits?
The answer will vary depending on your objectives for the show. A problem arises when the strategy you select doesn’t match your end goal. A business that is new to the market or wanting to increase brand awareness will want more touch points at the show to catapult...Hello! I’m Jess the Tradeshow Strategist
