Can You Still Win When a Show Sucks?

by | Mar 15, 2018 | Exhibit Planning + Strategy, ROI

Can you still win when a show sucks? I’ll never forget the story of this one client… He was the only one at the exhibition who had an AMAZING show. The other exhibitors were having meetings about how to lynch the organisers for a crap show. But what our...
Exhibit Smarter, Not Harder

Exhibit Smarter, Not Harder

by | Mar 7, 2018 | Exhibit Planning + Strategy, ROI

Are you stuck in an exhibiting rut? Are you doing the same thing at each show? Over and over… Do you think there’s “nothing” left for you to do but see out the rest of your show calendar? Are you going to these shows because you have to. Or...
Answer this ONE Question to Transform your Trade Shows

Answer this ONE Question to Transform your Trade Shows

by | Oct 11, 2017 | ROI

Budget is always an issue. It doesn’t matter if I’m talking to an ASX top 200 or a startup. If somebody tells me “budget is no object” I’m usually tempted to walk away as I know they are lying. Business isn’t really that different to life. We have a finite...

The Single Biggest Challenge at Trade Shows

by | Jun 29, 2016 | ROI, Staff + Stand Management

We recently completed a survey where we asked you all what your single biggest challenge was in generating leads at trade shows. The results were extremely insightful. I want to hit these key issues head on. It’s a monster topic and difficult to tackle without diving...