Digital Technology Archives - Page 2 of 2

Brochures or Touch Screens?

by Jess | May 23, 2017 | Digital Technology

Brochures can provide great comfort for most sales people when they’re manning an exhibition stand. Having a brochure for each product lures them into feeling they’re in a selling nirvana. Be warned though – there’s a real shift happening when...

New Interactive Technology at Events [Guest Post]

by Jess | Apr 5, 2017 | Digital Technology

Info Salons CEO, Jo-Anne Kelleway, shares how they are introducing new event technology. Jo is not only a client, but an inspirational go-getter woman who consistently uses her knowledge and experience to transform our exhibition industry. Have a read of what...

4 Reasons Touch Screens Boost Exhibition Results

by Jess | Jul 28, 2016 | Digital Technology

Technology has greatly transformed the way we do business and these innovations are making us far more productive. Apart from the ease of getting things done, the changes we are seeing are also having an impact on how we interact with customers. When it comes to...

Collecting Data without using Giveaways

by Jess | May 13, 2016 | Digital Technology, Exhibit Planning + Strategy

A lot of people think that Pharma and Medical clients get the short straw when it comes to trade shows as they have rules preventing them from handing out giveaways. Personally, these clients are one of my favourites to work with because they are open to getting...

Trend Predictions from an Exhibition Stand Company

by Jess | Jan 20, 2016 | Design + Trends, Digital Technology

When it’s time to update your exhibit, it’s natural to want to Each year when a show calendar is about to kick off, we find ourselves speaking to a hoard o about how they can up the ante in the New Year. To most, a trade booth is a static environment, but...

Collecting data at exhibitions

by Jess | Apr 7, 2015 | Digital Technology, ROI

The majority of people we talk to now recognise the importance of data, but few actually know the extent to which it can help with achieving your business goals. Many have it on their to-do list as something to investigate and unfortunately it will hover over them...