Brochures or Touch Screens?

Brochures or Touch Screens?

Brochures can provide great comfort for most sales people when they’re manning an exhibition stand. Having a brochure for each product lures them into feeling they’re in a selling nirvana. Be warned though – there’s a real shift happening when...
4 Reasons Why Touch Screens Are Here To Stay

4 Reasons Why Touch Screens Are Here To Stay

Technology has greatly transformed the way we do business and these innovations are making us far more productive.  Apart from the ease of getting things done, the changes we are seeing are also having an impact on how we interact with customers. When it comes to...
Collecting data at exhibitions

Collecting data at exhibitions

The majority of people we talk to now recognise the importance of data, but few actually know the extent to which it can help with achieving your business goals. Many have it on their to-do list as something to investigate and unfortunately it will hover over them...