Blog
Turning your exhibit into an experiential experience
An exhibit provides the perfect platform to shape how someone feels towards a brand. Turning your...
The 6 building blocks for awesome interactives for trade shows
Creating engaging experiences for exhibitions can be done in so many ways, but we are huge fans of...
Boosting Exhibition ROI with a KPI strategy
I was definitely at kid who colour coordinated my to do lists with highlighters, but I’ve never been a math genius. The really cool part about developing a robust set of KPI’s is it forces you to clearly define who you want to target and therefore how you are going to...
One thing to exclude from your exhibit design for better results
Do you see any reception counters at the apple store? This is for good reason. Even the Telstra store has cottoned on and usually only have a counter at the back of the store because that first impression matters. If you want to instantly break down barriers for...
What You Need to Know About Using Video on Your Exhibition Stand
We love to be entertained and are now programmed to want everything on demand. If we watch TV, we are watching Netflix so we aren't interrupted by ads. (Of course, this is only so we can swipe through Instagram at the same time haha) It’s well known that attention...
When trade shows don’t work…
83% of visitors at a trade show can influence the buying decision. So if people say they don’t work we need to look at why. As a team we are super passionate about our jobs. The below post isn’t meant to make anyone feel bad, only to point out that there are measures...
Top Exhibit Trends at Trade Shows
We’ve collected the most popular trends people are currently using on their exhibition stands right now. Whether are about to update your exhibit design or add something special to your next round of exhibitions, it’s likely you’re looking for ways to stand out at an...
Are ‘Vision Leaks’ Damaging Your Exhibition Results?
It’s absolutely gut wrenching when we see potential clients go with a sub-standard design that doesn’t work towards achieving their goals. The big problem with the ‘safe’ option, is that it might sometimes look like a good idea from the outside, but it doesn’t always...
10 Productivity hacks for trade show travel
Travelling for business has its perks. Your costs are covered, you get to explore other parts of the world and if you’re a parent, you are child-free! If you aren’t prepared, a trip can also make you unproductive and be incredibly disruptive to your work week. Today...
Maximising Impact: A Guide to Successful Exhibit Planning
Not everyone loves planning exhibitions as much as us. If you are you planning to participate in an exhibition or trade show soon you might be feeling a mix of excitement and apprehension. You aren’t alone if you don’t know where to start! Exhibitions are a fantastic...
Beyond the basics of staff training
Staff training is one of the areas people can improve the most to turn their exhibition attendence into a force to be reckoned with. This post is jam packed full of advanced training to help you transform your team into an unstoppable trade show powerhouse. When we...
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