7 ways to ramp up your authenticity at exhibitions
Gone are the days where you can just rely on a “wow-wee” exhibition stand design to pull in leads. That’s certainly part of attracting eyeballs and conveying your message, but that’s where the buck stops. It’s up to your staff to connect and create an...
Why I Never Recommend the First Stand at a Show
Many people think there’s an element of prestige that comes with being the first stand visitors stumble across at show. That somehow by being “first cab off the rank” it makes them better than others. This assumption is… Hmm? Well, I want to call it out as a bit of...
Influencing Behaviour with Design
Everyday we are influenced by design. There are so many things that impact our behaviour by appealing to our subconscious minds. When I stop to actually think about it I can’t help but feel like some kind of puppet. It’s crazy to realise they impact WHAT...
The Beginners Guide to Touch Screens for Exhibitions
You find yourself waiting for your a conference call to start. … You could just sit and look out the window. But instead, you get your iPhone out to look up the ingredients for tonight’s chicken cacciatore. You feel a sense of accomplishment as you quickly...Hello! I’m Jess the Tradeshow Strategist
