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The Human Factor: 7 Ways to Ramp Up Authenticity at Exhibitions

The Human Factor: 7 Ways to Ramp Up Authenticity at Exhibitions

by Chris | Oct 31, 2025 | Staff + Stand Management

The Problem: Great Exhibition Stands Aren’t Enough Anymore Gone are the days when a “wow-wee” exhibition stand design alone could pull in leads. Yes, it helps attract attention and convey your message, but that’s where it stops. To harness the true power of...
Turning your exhibit into an experiential experience

Turning your exhibit into an experiential experience

by Jess | Mar 17, 2023 | Design + Trends, Exhibit Planning + Strategy, Staff + Stand Management

An exhibit provides the perfect platform to shape how someone feels towards a brand. Turning your exhibit into an experiential experience is a smart way to capitalise on your trade show investment. When most people think about experiential experiences they...
Why I Never Recommend the First Stand at a Show

Why I Never Recommend the First Stand at a Show

by Jess | May 16, 2018 | Exhibit Planning + Strategy

Many people think there’s an element of prestige that comes with being the first stand visitors stumble across at show. That somehow by being “first cab off the rank” it makes them better than others. This assumption is… Hmm? Well, I want to call it out as a bit of...
Influencing Behaviour with Design

Influencing Behaviour with Design

by Jess | May 9, 2018 | Design + Trends, Exhibit Planning + Strategy

Everyday we are influenced by design. There are so many things that impact our behaviour by appealing to our subconscious minds. When I stop to actually think about it I can’t help but feel like some kind of puppet. It’s crazy to realise they impact WHAT...
The Beginners Guide to Touch Screens for Exhibitions

The Beginners Guide to Touch Screens for Exhibitions

by Jess | Apr 19, 2018 | Digital Technology

You find yourself waiting for your a conference call to start. … You could just sit and look out the window. But instead, you get your iPhone out to look up the ingredients for tonight’s chicken cacciatore. You feel a sense of accomplishment as you quickly...
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Proven Strategy #7

Embracing Your Teams Strengths (5min 3sec)

The final video of this mini series – You made it!

Watch today’s video to find out:

  • How to OPTIMISE your staff for exhibitions
  • The layered staffing strategy that keeps EVERYONE HAPPY
  • How to tell if you have the wrong staff “manning” your stand
  • Why you should put your team into categories

Proven Strategy #6

Gaining Power Through Common Ground (3min 42sec)

Watch today’s video to find out:

  • The Secret to aligning Sales and Marketing
  • The simple exercise to get everyone on the same page
  • How you can stop naysayers in their tracks

What you need to do BEFORE you design your exhibition stand

Bonus: The Stakeholder Questionnaire

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Proven Strategy #5

Define Success (4min 38sec)

Watch today’s video to find out:

  • How to change the course of a show before it’s declared a dud
  • Why KPI’s are the secret to solving ROI issues
  • Playing the Game – How to treat your exhibition stand as an experiment

Proven Strategy #4

Get on their “Must-See” List (2min 57sec)

Watch today’s video to find out:

  • Why you want to be a MUST SEE
  • How to create irresistible pre-show marketing
  • The secret to getting on a must see list

Bonus: The “Must-See” Brainstorm

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Proven Strategy #3

Value Your Time (3min 12 sec)

  • Why you don’t want to waste your time talking to ANYONE for more than 60 seconds
  • The SECRET to radically shift your team’s mindset
  • What’s the REAL cost of exhibiting?

Bonus: Hourly Rate Download

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Proven Strategy #2

The Secret Focus Question (3min 36sec) In this video to find out:

  • How to avoid conversations with ‘time-wasters’ who will never be customers
  • Why THIS one key message – will unlock your exhibit profits
  • I’ll also reveal the SECRET question you must ask… (to boost your sales!)

Proven Strategy #1.

How to Amplify the Customer Experience (3min 46 sec) Ready to learn some Strategies to Transform your Exhibit ROI? Listen in and discover…

  • Why you need to adapt your approach at exhibitions if you want results
  • What customers actually want to know when face-to-face with your staff on your exhibit
  • A powerful exercise to the key areas you need to make improvements in

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