An exhibit provides the perfect platform to shape how someone feels towards a brand. Turning your exhibit into an experiential experience is a smart way to capitalise on your trade show investment. When most people think about experiential experiences they...
Gone are the days where you can just rely on a “wow-wee” exhibition stand design to pull in leads. That’s certainly part of attracting eyeballs and conveying your message, but that’s where the buck stops. It’s up to your staff to connect and create an...
Everyday we are influenced by design. There are so many things that impact our behaviour by appealing to our subconscious minds. When I stop to actually think about it I can’t help but feel like some kind of puppet. It’s crazy to realise they impact WHAT...
You find yourself waiting for your a conference call to start. … You could just sit and look out the window. But instead, you get your iPhone out to look up the ingredients for tonight’s chicken cacciatore. You feel a sense of accomplishment as you quickly...
Are You Too Busy? If you ask anyone how they are there’s a good chance their response will be “busy”. Our regular everyday REAL lives are now shared with our ONLINE counterparts. We generally spend more time in the depths our inboxes than actually...
Hello! I’m Jess the Tradeshow Strategist
The best part of my job is hearing the success stories. I will never get sick of hearing the wins!