BOQ SPECIALIST BANK
This client is known in the market for the personalised finance solutions it offers its customers. The stand design had to reflect this and as many of the neighbouring stands would be stark white, we agreed the design had to warm and approachable. We wanted to create an atmosphere that people wanted to be a part of so they had to feel comfortable. We opted for warm timber accents and furniture with soft textured textiles.
In line with their personalised service, they offering luggage tags as a stand giveaway that were personalised with the visitors initials. This stand activity helped make visitors feel special as they chatted to staff and encouraged them to return to the stand for a second time to collect their embossed luggage tags.
The digital element presented multiple offers for the attendees and was created in a way that utilised both screens as digital signage. It helped the sales team have something to talk to without reaching for brochures and made interactions more casual.