Struggling to get people to your exhibition stand?
Have you ever exhibited at a trade show only to find you are struggling to get people to your exhibition stand? Today I’m going to share some of the key reasons why this might happen (and what to do to avoid it). Grab a cuppa, it’s time to reveal the basic mistakes...
To rig or not to rig? When is it worth the investment?
Exhibit rigging can be a huge expense. It can quite literally suck up a great chunk of your budget so it’s worthwhile exploring if it’s actually the right option for you. We all want to stand out from the crowd at an exhibition and one of the ways to do this can be to...
How to Measure a Successful Event
Imagine this, you and your team have spent many months (and let’s not forget the dollars) preparing for your trade show exhibition. After the event your exhibition team tell you they “had some great conversations” or it “it felt good”, yet when they return to the...
Brand Awareness as an Expo Goal
If your primary goal at a tradeshow is brand awareness, I’d stay at home! Let’s face it, brand awareness is a pretty standard issue answer and if you can change this one thing about your exhibit campaign. By making this primary objective more laser focused, you will...
How to Conquer Your Next Expo on a Budget
Exhibiting sometimes gets a bad rap for being expensive, but there’s also a distinguished group of exhibitors who get an overwhelming response and their expo’s are an intergral part of their marketing mix because of it. This is not down to luck. Don’t be...Hello! I’m Jess the Tradeshow Strategist
