Blog

6 Common Exhibit Design Mistakes to Avoid

As a recovering perfectionist there are many things I still struggle with… At home, I can’t go to...

How (Not) to Stuff Up a Shell Scheme

When is a standard, run-of-the-mill anything ever something we honestly dream about? Don’t tell me...

Exhibition Stand Design Australia | A Guide to Stands That Perform

Exhibition Stands Proven to Perform: A Practical Guide for Australian Exhibitors Not all exhibition stands perform the same. Some generate high-quality conversations and pipeline, while others simply “feel busy”. As exhibition costs continue to rise across Australia,...

Ideas for small exhibition stands

Small Exhibition Stand Ideas “But we only have a 3x3 space” … This is a phrase we hate hearing. There should be no shame attached to the size of your space, but also you shouldn’t hold back on the creativity because you think it’s accepted either. The size of your...

The Human Factor: 7 Ways to Ramp Up Authenticity at Exhibitions

The Problem: Great Exhibition Stands Aren’t Enough Anymore Gone are the days when a “wow-wee” exhibition stand design alone could pull in leads. Yes, it helps attract attention and convey your message, but that’s where it stops. To harness the true power of...

The biggest Exhibiting Mistake (and how to avoid it)

Jun 28, 2017

Planning isn’t the most thrilling part of an exhibit program. For most, it’s the part we dread the the most. With days filled with meetings, inbox domination and let’s be honest... your socials... There's hardly time for mapping out the perfect plan. When did...

What a Tradeshow Strategist can do for you

May 23, 2017

About six months ago I had what can only be described as a lightbulb moment. This moment has taken me on a journey of change in both business and other areas of my life. As a newer me emerges, I feel ready to dig deeper with my content. I want to open up and share my...

Brochures or Touch Screens?

May 23, 2017

Brochures can provide great comfort for most sales people when they're manning an exhibition stand. Having a brochure for each product lures them into feeling they're in a selling nirvana. Be warned though - there's a real shift happening when it comes to...

New Interactive Technology at Events [Guest Post]

Apr 5, 2017

Info Salons CEO, Jo-Anne Kelleway, shares how they are introducing new event technology. Jo is not only a client, but an inspirational go-getter woman who consistently uses her knowledge and experience to transform our exhibition industry. Have a read of what she's up...

10 Ideas to Get More Out of Your Exhibitions

Nov 18, 2016

I recently got married. (Woo hoo! A normal surname!) We did the honeymoon thing and life was blissfully quiet for a while. There was no writing, no posting and life was very much on hold while I sat on a Mexican beach reading books and sipping cocktails. Sometimes a...

Reinvigorate Your Exhibit Program

Aug 17, 2016

When planning your next exhibition, the easy option is to repeat what you’ve done before. It saves you time and allows you the luxury of fine-tuning areas that might need improving. Sure, I’m all up for avoiding reinventing the wheel, but definitely not at the expense...

4 Reasons Touch Screens Boost Exhibition Results

Jul 28, 2016

Technology has greatly transformed the way we do business and these innovations are making us far more productive. Apart from the ease of getting things done, the changes we are seeing are also having an impact on how we interact with customers. When it comes to...

The Single Biggest Challenge at Trade Shows

Jun 29, 2016

We recently completed a survey where we asked you all what your single biggest challenge was in generating leads at trade shows. The results were extremely insightful. I want to hit these key issues head on. It’s a monster topic and difficult to tackle without diving...

5 Tips to Supercharge Your Business at Trade Shows

May 21, 2016

It’s not always easy for a business to reach out to a wide range of customers without participating in trade shows. It’s the only marketing channel where business actively comes to you. They can provide a business with an injection of leads, raise brand awareness or...