Ideas for small exhibition stands
Small Exhibition Stand Ideas “But we only have a 3x3 space” … This is a phrase we hate hearing. There should be no shame attached to the size of your space, but also you shouldn’t hold back on the creativity because you think it’s accepted either. The size of your...
The Human Factor: 7 Ways to Ramp Up Authenticity at Exhibitions
The Problem: Great Exhibition Stands Aren’t Enough Anymore Gone are the days when a “wow-wee” exhibition stand design alone could pull in leads. Yes, it helps attract attention and convey your message, but that’s where it stops. To harness the true power of...
Not Just a Pretty Stand: How to Make Your Exhibit Actually Perform
Exhibitions aren’t about just showing up.They’re about standing out and selling smarter. But here’s the challenge: buyers are more selective than ever. They’re attending fewer events, making faster decisions, and walking straight past exhibition stands that don’t...
5 Exciting tools to track and measure ROI at trade shows
Blink and it’s been two months since I’ve returned from my study tour of the USA! I haven’t yet shared all that much on what I’ve learnt with any of you after being swept back into regular duties. But, I’m here now and ready to divulge! ExhibitorLive is a hard and...
Budget isn’t the most important part of your exhibit brief
It’s true that having a wonderfully large budget might open up your exhibit design to higher quality finishes and enable you to add more technology to your stand experience, but it isn’t the most important part of your exhibit brief. Trade shows are not just about the...
This is for you if brand awareness is your trade show goal
Is increased brand awareness your trade show goal? In the wonderful world of exhibitions brand awareness is a goal many people pop at the top of their design briefs. We all want to win the hearts of our customers so when it comes time for them to purchase, they think...
How to effortlessly sell a trade show concept to your team
When it comes to trade shows, I’m willing to bet upper management, sales and marketing all want the same thing – Results, right? However, getting a concept off the ground can be like pulling teeth with everyone prioritising different things. Management: “We’re going...
Best practice for following up trade show leads
So often people go to a trade show and want to collect as many leads as possible, but really the goal should be to collect as many qualified leads as possible with a follow up booked. Setting the right lead capture strategy is one of the most important aspects of any...
Boosting Exhibition ROI with a KPI strategy
I was definitely at kid who colour coordinated my to do lists with highlighters, but I’ve never been a math genius. The really cool part about developing a robust set of KPI’s is it forces you to clearly define who you want to target and therefore how you are going to...
One thing to exclude from your exhibit design for better results
Do you see any reception counters at the apple store? This is for good reason. Even the Telstra store has cottoned on and usually only have a counter at the back of the store because that first impression matters. If you want to instantly break down barriers for...