NOT SURE HOW TO TURN YOUR EXHIBIT PROGRAM AROUND?
Why are some exhibitors having brilliant trade shows, writing lots of business and generating leads while others are saying things like:
“I don’t get ROI”
“I don’t get the right kind of people coming to my stand”
“Trade shows are just too expensive”
The statistics around the effectiveness basically have not changed in decades. They have literally moved a percentage point up and down but overall they have stayed the same. 50% of visitors will buy something they see at a show within 6mths*