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9 Things to Consider in Planning Powerful Trade Shows

9 Things to Consider in Planning Powerful Trade Shows

by Jess | May 13, 2016 | Exhibit Planning + Strategy

According to Benjamin Franklin, “If you fail to plan, you are planning to fail”. A very simple reminder that could awaken the minds of everybody to have the practice to plan before proceeding to the next step. If you want to create an amazing trade show experience and...

Hello! I’m Jess the Tradeshow Strategist

The best part of my job is hearing the success stories. I will never get sick of hearing the wins!


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Proven Strategy #1.

How to Amplify the Customer Experience (3min 46 sec) Ready to learn some Strategies to Transform your Exhibit ROI? Listen in and discover…

  • Why you need to adapt your approach at exhibitions if you want results
  • What customers actually want to know when face-to-face with your staff on your exhibit
  • A powerful exercise to the key areas you need to make improvements in

Proven Strategy #7

Embracing Your Teams Strengths (5min 3sec)

The final video of this mini series – You made it!

Watch today’s video to find out:

  • How to OPTIMISE your staff for exhibitions
  • The layered staffing strategy that keeps EVERYONE HAPPY
  • How to tell if you have the wrong staff “manning” your stand
  • Why you should put your team into categories

Proven Strategy #4

Get on their “Must-See” List (2min 57sec)

Watch today’s video to find out:

  • Why you want to be a MUST SEE
  • How to create irresistible pre-show marketing
  • The secret to getting on a must see list

Bonus: The “Must-See” Brainstorm

Download

Proven Strategy #2

The Secret Focus Question (3min 36sec) In this video to find out:

  • How to avoid conversations with ‘time-wasters’ who will never be customers
  • Why THIS one key message – will unlock your exhibit profits
  • I’ll also reveal the SECRET question you must ask… (to boost your sales!)

Proven Strategy #6

Gaining Power Through Common Ground (3min 42sec)

Watch today’s video to find out:

  • The Secret to aligning Sales and Marketing
  • The simple exercise to get everyone on the same page
  • How you can stop naysayers in their tracks

What you need to do BEFORE you design your exhibition stand

Bonus: The Stakeholder Questionnaire

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Proven Strategy #5

Define Success (4min 38sec)

Watch today’s video to find out:

  • How to change the course of a show before it’s declared a dud
  • Why KPI’s are the secret to solving ROI issues
  • Playing the Game – How to treat your exhibition stand as an experiment

Proven Strategy #3

Value Your Time (3min 12 sec)

  • Why you don’t want to waste your time talking to ANYONE for more than 60 seconds
  • The SECRET to radically shift your team’s mindset
  • What’s the REAL cost of exhibiting?

Bonus: Hourly Rate Download

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