exhibit planning strategy Archives

When trade shows don’t work…

by Jess | Jan 12, 2026 | ROI

83% of visitors at a trade show can influence the buying decision. So if people say they don’t work we need to look at why. As a team we are super passionate about our jobs. The below post isn’t meant to make anyone feel bad, only to point out that there are measures...

Top Exhibit Trends at Trade Shows

by Jess | Aug 1, 2023 | Exhibit Planning + Strategy

We’ve collected the most popular trends people are currently using on their exhibition stands right now. Whether are about to update your exhibit design or add something special to your next round of exhibitions, it’s likely you’re looking for ways to stand out at an...

Maximising Impact: A Guide to Successful Exhibit Planning

by Jess | Jun 30, 2023 | Exhibit Planning + Strategy

Not everyone loves planning exhibitions as much as us. If you are you planning to participate in an exhibition or trade show soon you might be feeling a mix of excitement and apprehension. You aren’t alone if you don’t know where to start! Exhibitions are a fantastic...

How to Supercharge Your Expo Brief for Amazing Results

by Jess | Aug 1, 2019 | Exhibit Planning + Strategy

After you make the decision to get a professional exhibit designer to help you with your trade show stand, the very next thing you have to do is whip up a brief. Boy do we see a lot of briefs… Good ones and pretty poor ones.There is one more category though...

When Sales and Marketing Collide

by Jess | Aug 7, 2017 | Exhibit Planning + Strategy

Are you struggling getting everyone on the same page? Do your sales and marketing department’s battle with the angst and frustration that is familiar to so many companies? We recently had a big commercial client who wanted to really make a splash at their exhibition....