QUARTEX

A new brand, launched with impact.

When Quartex approached The Exhibit Company, they weren’t just planning another exhibition.

They were launching a new brand to market and GRX 2025 was the stage.

The stand needed to do two jobs at once: give existing clients a clear, engaging introduction to the changes at Quartex, and make new prospects feel welcome to step in, interact and learn about the company.

 

The Challenge

A rebrand only lands if people experience it. Quartex needed a space that would:
  • Launch their new branding with a premium, confident presence.
  • Give existing clients an engaging way to understand what had changed.
  • Feel open and approachable for new prospects to interact with the team.
  • Deliver lasting value as a display they could reuse at future events.

They weren’t just unveiling a new look. They were starting new conversations.

 

Our Solution

We focused on simplicity and quality, letting the new brand do the talking.

The hero of the stand was Quartex’s backlit logo, paired with a colour wash along the base that drew eyes from across the show floor. A single, impactful key message made the brand instantly clear, while a custom touch screen gave attendees an easy, self-guided way to explore Quartex’s unique service offering.

One detail made a bigger difference than most exhibitors expect: raised flooring. It’s a line item many teams are tempted to cross off, but it helps you own your space and create a more deliberate presence exactly what a brand launch demands.

The result was a clean, confident space where the brand was unmissable and engagement felt natural.

 

Results

Brand launched

A premium debut for the new Quartex identity, anchored by a backlit logo and colour wash visible across the show floor.

Interactive engagement

A custom touch screen let attendees explore the new service offering at their own pace.

Approachable by design

An open, uncluttered layout that welcomed both existing clients and new prospects.

Ready to go again
A reusable display Quartex plans to bring to future events, adding value beyond a single show.

 

The best exhibition stands don’t just showcase a brand. They introduce it and give the brand a feeling for attendees to experience.

For Quartex, GRX 2025 wasn’t the end of the story. With a display built to be reused, the same stand that launched the brand will keep working for it — event after event.

 

That’s the difference between building for one show and building for what comes next.
Quartex