As a leading dental equipment supplier, this client wanted to make sure that not only did they make a powerful first impression, they also wanted to have approachable demo areas on their exhibition stand so it was important that every element attendees would come into contact with would also be of high quality.
We chose to lower sight lines with a ceiling that created a comfortable ambience using diffused lighting. This ensured the area was comfortably lit without being aggressive. The client had a lot of workstations so this aided in tying together the whole design, giving it strength. It was important we made sure the trade show visitors could walk between stations to ensure good flow and allow staff to direct customers to other products of interest.