Atlas Copco have rebranded their mining division as Epiroc. The Underground Operators Conference was the International launch of the new brand and it was important the exhibit reflected their brand well.
The hero of the space was a large format LED wall spanning the side wall. With a number of presentations to display, we linked this element to a touch screen so the content could be changed throughout the show. We used contrasting colours to create different zones, the left side being a product demo area.