5 Exciting tools to track and measure ROI at trade shows
Blink and it’s been two months since I’ve returned from my study tour of the USA! I haven’t yet shared all that much on what I’ve learnt with any of you after being swept back into regular duties. But, I’m here now and ready to divulge! ExhibitorLive is a hard and...
Boosting Exhibition ROI with a KPI strategy
I was definitely at kid who colour coordinated my to do lists with highlighters, but I’ve never been a math genius. The really cool part about developing a robust set of KPI’s is it forces you to clearly define who you want to target and therefore how you are going to...
When trade shows don’t work…
83% of visitors at a trade show can influence the buying decision. So if people say they don’t work we need to look at why. As a team we are super passionate about our jobs. The below post isn’t meant to make anyone feel bad, only to point out that there are measures...
Is your exhibit losing you business?
We believe most have the best intentions when they sign up as exhibitors to improve their business, but despite the efforts that go into a trade show the process is often mismanaged. Not everyone likes to dance. There are a bunch of us who like the idea but feel goofy...Calculating trade show ROI
Everyone has different priorities when it comes to attending trade shows. There is no right or wrong, but regardless of your key objective knowing your numbers is a smart move. A lot of people really struggle with calculating trade show ROI so it’s usually...Hello! I’m Jess the Tradeshow Strategist
