How to Effectively Plan Your Exhibit Strategy
If planning your exhibit strategy looks a lot like a blank sheet of butchers paper. Read on, my friend.Not everyone loves planning their trade shows as much as we do. I think mostly because the word “strategy” seems to complicate things, meaning something...
Exhibit Lead Management: Do’s & Don’ts
The number one reason I hear people attend trade shows is to generate leads. So we’re in agreement that this means lead management is a crazy bit part of why you even go! The part I really struggle with is this… A scary statistic floating around that says...
5 Tips to Make Your Trade Show Display More Memorable & Attractive
In today’s world it would be easy to think that your online presence holds more importance than your offline presence – there are some pretty damn good Instagram feeds out there! But meeting someone face-to-face and creating a solid personal connection is still...
How (Not) to Stuff Up a Shell Scheme
When is a standard, run-of-the-mill anything ever something we honestly dream about? Don’t tell me you drift off at night envisaging yourself bumbling along in a 93 Corolla? … That’s ridiculous – Of course, you want the growl of a Ferrari! Who wouldn’t? It’s...
Why I Never Recommend the First Stand at a Show
Many people think there’s an element of prestige that comes with being the first stand visitors stumble across at show. That somehow by being “first cab off the rank” it makes them better than others. This assumption is… Hmm? Well, I want to call it out as a bit of...Hello! I’m Jess the Tradeshow Strategist
