Case study // ICC, Sydney

This exhibition stand was an elegant corporate design that included strong branding. The rigged feature created that vital strong first impression in the hall and allowed for the branding below to feature the distinct product areas.

Each product area allowed for hands-on demonstrations of their products and was accessible from all sides, crucial to a well flowing stand design. 

The structure itself is adaptable to a variety of stand sizes and will be reused at future events.