Blog
The Covid-19 Update for Exhibitions
Mention the word “exhibitions” and you can almost here the collective sign of uncertainty that...
So What Happens to Exhibitions When The Covid-19 Crisis is Over?
As the effects of Covid-19 spread throughout the world, many are left wondering what life will...
How to Add Fun to Your Exhibition Stand (and Get Better Results)
There's been a shift in recent years where exhibitions and trade shows are much more relaxed. Exhibitors are becoming more familiar in how they approach people from the stand. The goal will always be to attract new clients and build on exisisting relationships but, we...
How to Measure a Successful Event
Imagine this, you and your team have spent many months (and let’s not forget the dollars) preparing for your trade show exhibition. After the event your exhibition team tell you they “had some great conversations” or it “it felt good”, yet when they return to the...
Not Sure What Type Of Exhibit To Get?
Whether you choose a re-usable exhibit or opt for a single use stand (a.k.a build and burn) is truly an individual decision. There are a lot of misconceptions around the re-usable trade show stand option and so this post is all about sharing some of the details to...
Brand Awareness as an Expo Goal
If your primary goal at a tradeshow is brand awareness, I’d stay at home! Let’s face it, brand awareness is a pretty standard issue answer and if you can change this one thing about your exhibit campaign. By making this primary objective more laser focused, you will...
6 Awesome Travel Tips You Need to Know for Trade Show Season
It’s no secret that exhibiting is hard work. Even if you have a custom stand builder like us on side, you still have long days of thinking on your feet and travel to do, which can make for an exhausting few days. Given we do our fair share of travelling to setup...
How to Conquer Your Next Expo on a Budget
Exhibiting sometimes gets a bad rap for being expensive, but there’s also a distinguished group of exhibitors who get an overwhelming response and their expo's are an intergral part of their marketing mix because of it. This is not down to luck. Don’t be mistaken,...
How to Supercharge Your Expo Brief for Amazing Results
After you make the decision to get a professional exhibit designer to help you with your trade show stand, the very next thing you have to do is whip up a brief. Boy do we see a lot of briefs... Good ones and pretty poor ones.There is one more category though - the...
How to Use Social Media to Dominate at Exhibitions
It’s no secret that exhibitions and trade shows can be fantastic marketing opportunities. It wouldn’t be a surprise to hear that many that many experience overwhelm when it comes to promoting their attendance. I’m not suggesting trade show prep is a walk in the park....
Heartwork: The Ultimate Personalised Marketing Tool
Personalisation has been #trending in the marketing world for a while now. There’s good reason for it too! As we become time poor, do more with less and our attention spans shrink, we start looking for ways to shortcut, fastrack and improve how we do things. You’re...
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