How to effortlessly sell a trade show concept to your team
When it comes to trade shows, I’m willing to bet upper management, sales and marketing all want the same thing – Results, right? However, getting a concept off the ground can be like pulling teeth with everyone prioritising different things. Management: “We’re going...
Best practice for following up trade show leads
So often people go to a trade show and want to collect as many leads as possible, but really the goal should be to collect as many qualified leads as possible with a follow up booked. Setting the right lead capture strategy is one of the most important aspects of any...
Beyond the basics of staff training
Staff training is one of the areas people can improve the most to turn their exhibition attendence into a force to be reckoned with. This post is jam packed full of advanced training to help you transform your team into an unstoppable trade show powerhouse. When we...
Turning your exhibit into an experiential experience
An exhibit provides the perfect platform to shape how someone feels towards a brand. Turning your exhibit into an experiential experience is a smart way to capitalise on your trade show investment. When most people think about experiential experiences they...