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Got an exhibition booked in 2022? Read this.

Got an exhibition booked in 2022? Read this.

by Jess | Nov 5, 2021 | Design + Trends, Exhibit Planning + Strategy

Things are slowly returning to normal, but it’s definitely not business as usual when it comes to trade shows yet. Here are the key things you need to know about the current state of exhibitions in Australia and returning to exhibitions in 2022. ** Warning ** We are...
To rig or not to rig? When is it worth the investment?

To rig or not to rig? When is it worth the investment?

by Jess | May 20, 2021 | Design + Trends, ROI

Exhibit rigging can be a huge expense. It can quite literally suck up a great chunk of your budget so it’s worthwhile exploring if it’s actually the right option for you. We all want to stand out from the crowd at an exhibition and one of the ways to do this can be to...
How To Get The Most Value From Your Custom Touch Screen

How To Get The Most Value From Your Custom Touch Screen

by Jess | Aug 8, 2020 | Design + Trends, Digital Technology

There’s no denying that touch screen technology is here to stay. They’ve been integrated into our lives so much that we hardly consider them as “exciting new technology”. From smart phones and tablets to the self check-out at the supermarket, the shopping centre...

The Covid-19 Update for Exhibitions

by Jess | Jun 29, 2020 | Design + Trends, Exhibit Planning + Strategy

Mention the word “exhibitions” and you can almost here the collective sign of uncertainty that everyone is feeling. Whether you are employed in the industry or have your sights set on attending or exhibiting no-one has a crystal ball that can accurately say what will...

So What Happens to Exhibitions When The Covid-19 Crisis is Over?

by Jess | Apr 1, 2020 | Design + Trends, Exhibit Planning + Strategy

As the effects of Covid-19 spread throughout the world, many are left wondering what life will look like when we emerge out on the other side? The impact on the exhibition industry was felt immediately with social gatherings being banned and therefore shows inevitably...

Not Sure What Type Of Exhibit To Get?

by Jess | Oct 9, 2019 | Design + Trends, Exhibit Planning + Strategy

Whether you choose a re-usable exhibit or opt for a single use stand (a.k.a build and burn) is truly an individual decision. There are a lot of misconceptions around the re-usable trade show stand option and so this post is all about sharing some of the details to...
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Proven Strategy #7

Embracing Your Teams Strengths (5min 3sec)

The final video of this mini series – You made it!

Watch today’s video to find out:

  • How to OPTIMISE your staff for exhibitions
  • The layered staffing strategy that keeps EVERYONE HAPPY
  • How to tell if you have the wrong staff “manning” your stand
  • Why you should put your team into categories
Youtube video

Proven Strategy #6

Gaining Power Through Common Ground (3min 42sec)

Watch today’s video to find out:

  • The Secret to aligning Sales and Marketing
  • The simple exercise to get everyone on the same page
  • How you can stop naysayers in their tracks

What you need to do BEFORE you design your exhibition stand

Bonus: The Stakeholder Questionnaire

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Youtube video

Proven Strategy #5

Define Success (4min 38sec)

Watch today’s video to find out:

  • How to change the course of a show before it’s declared a dud
  • Why KPI’s are the secret to solving ROI issues
  • Playing the Game – How to treat your exhibition stand as an experiment
Youtube video

Proven Strategy #4

Get on their “Must-See” List (2min 57sec)

Watch today’s video to find out:

  • Why you want to be a MUST SEE
  • How to create irresistible pre-show marketing
  • The secret to getting on a must see list

Bonus: The “Must-See” Brainstorm

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Youtube video

Proven Strategy #3

Value Your Time (3min 12 sec)

  • Why you don’t want to waste your time talking to ANYONE for more than 60 seconds
  • The SECRET to radically shift your team’s mindset
  • What’s the REAL cost of exhibiting?

Bonus: Hourly Rate Download

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Youtube video

Proven Strategy #2

The Secret Focus Question (3min 36sec) In this video to find out:

  • How to avoid conversations with ‘time-wasters’ who will never be customers
  • Why THIS one key message – will unlock your exhibit profits
  • I’ll also reveal the SECRET question you must ask… (to boost your sales!)
Youtube video

Proven Strategy #1.

How to Amplify the Customer Experience (3min 46 sec) Ready to learn some Strategies to Transform your Exhibit ROI? Listen in and discover…

  • Why you need to adapt your approach at exhibitions if you want results
  • What customers actually want to know when face-to-face with your staff on your exhibit
  • A powerful exercise to the key areas you need to make improvements in

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