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Maximising Impact: A Guide to Successful Exhibit Planning

Maximising Impact: A Guide to Successful Exhibit Planning

by Jess | Jun 30, 2023 | Exhibit Planning + Strategy

Not everyone loves planning exhibitions as much as us. If you are you planning to participate in an exhibition or trade show soon you might be feeling a mix of excitement and apprehension. You aren’t alone if you don’t know where to start! Exhibitions are a fantastic...

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  • Exhibit Planning + Strategy
  • Design + Trends
  • Digital Technology
  • ROI
  • Staff + Stand Management


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  • BOQ Specialist
  • CAPRICORN
  • Epiroc
  • farmaforce
  • Geistlich
  • Jacobs
  • NSK create it
  • HMPS
  • NSK
  • Tempus Two

Wish you had a beautiful stand that also hit your ROI targets?

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+ 61 2 8093 3806

info@theexhibitcompany.com.au

 

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Proven Strategy #7

Embracing Your Teams Strengths (5min 3sec)

The final video of this mini series – You made it!

Watch today’s video to find out:

  • How to OPTIMISE your staff for exhibitions
  • The layered staffing strategy that keeps EVERYONE HAPPY
  • How to tell if you have the wrong staff “manning” your stand
  • Why you should put your team into categories

Proven Strategy #6

Gaining Power Through Common Ground (3min 42sec)

Watch today’s video to find out:

  • The Secret to aligning Sales and Marketing
  • The simple exercise to get everyone on the same page
  • How you can stop naysayers in their tracks

What you need to do BEFORE you design your exhibition stand

Bonus: The Stakeholder Questionnaire

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Proven Strategy #5

Define Success (4min 38sec)

Watch today’s video to find out:

  • How to change the course of a show before it’s declared a dud
  • Why KPI’s are the secret to solving ROI issues
  • Playing the Game – How to treat your exhibition stand as an experiment

Proven Strategy #4

Get on their “Must-See” List (2min 57sec)

Watch today’s video to find out:

  • Why you want to be a MUST SEE
  • How to create irresistible pre-show marketing
  • The secret to getting on a must see list

Bonus: The “Must-See” Brainstorm

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Proven Strategy #3

Value Your Time (3min 12 sec)

  • Why you don’t want to waste your time talking to ANYONE for more than 60 seconds
  • The SECRET to radically shift your team’s mindset
  • What’s the REAL cost of exhibiting?

Bonus: Hourly Rate Download

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Proven Strategy #2

The Secret Focus Question (3min 36sec) In this video to find out:

  • How to avoid conversations with ‘time-wasters’ who will never be customers
  • Why THIS one key message – will unlock your exhibit profits
  • I’ll also reveal the SECRET question you must ask… (to boost your sales!)

Proven Strategy #1.

How to Amplify the Customer Experience (3min 46 sec) Ready to learn some Strategies to Transform your Exhibit ROI? Listen in and discover…

  • Why you need to adapt your approach at exhibitions if you want results
  • What customers actually want to know when face-to-face with your staff on your exhibit
  • A powerful exercise to the key areas you need to make improvements in

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