Now that we live in a cold world where handshakes are a no-no and every interaction is scrutinised, using a plague-ridden touchscreen might seem like a stupid idea. But it’s actually expected that they are going to be a crucial tool in the future of exhibitions.
I know it might be hard to believe, but there are plenty of reasons why touchscreens will remain a great tool on an exhibition stand.
- They are universally accepted and people are already familiar with how they work
- Intuitive to use
- Touch screens allow for more personalised experiences with content rather than viewing a standard presentation in a one-size-fits-all order
- Facilitate fast transactions, people can access information quickly
- Reduced dwell time
- Safer than human-to-human contact
- Becoming increasingly affordable
- Integrate with existing systems for better sales conversions
Covid is undoubtedly going to change how we exhibit in the future. One is that there will likely be restrictions on the number of staff allowed on a stand at any one time. You won’t want to miss out on a potential lead just because you’re busy with another visitor, so you will want some technology to help you out. (Hello, touch screens! Think of them as your back-up dancers)
You can read more about those changes here. These changes make touch screens a sensible choice for future exhibitions and we can expect for them to feature heavily at trade shows in 2021 and beyond.
The other issue is that face masks make it really hard to understand what people are saying, more so in noisy environments. If you have an interactive screen, you can guide a visitor through a presentation without shouting and avoid any misunderstandings. They also have the added benefit of showcasing more of your brand personality, making up for any missed smiles that are covered up with a mask.
Like everything else in this post-Covid world, there will have to be some changes:
- Touch screens will have hand sanitiser stations directly next to them so that people are still encouraged to use them, but safely. Think of the info screens in the shopping centres – if they don’t come with hand sanitizer, don’t use them. Even the supermarkets are sanitising their self-checkouts after every use now.
- Touchscreens will adapt for greater interactivity through non-touch alternatives. We are talking here about technology such as voice-activation, sensors, computer scanning vision. Voice-activation such as Siri and Alexa offer a genuinely hands-free approach that is also quite useful for handling accessibility requirements. Adding computer vision to your touch screen (think Nintendo Wii) allows you to personalise the experience of the user and also collect valuable data for analytics. This is all about facial recognition and has the ability to determine a person’s gender, age and mood.
- Incorporate personal mobile devices: Think QR code-type interaction. One of the ways that you can really take your touch screen solution to the next level is to enable your audience to use their mobile phone to interact with your digital content. Your screens remain interactive, but in a no-touch way.
We see these technologies working together to compliment each other and only improving sales conversions because people feel safe as they go about their business activities. Provided you are showing social responsibility with good hygiene measures and an outward display of sensitivity towards the whole situation, you will get the respect of customers who are just as eager for things to return to normal. It isn’t going to be business as usual, it’s just the new way of doing things and we all have to adapt. Some change is good! If you would like some help getting a plan together for your post-covid re-launch, book in a call with us today.