JINARC / OTSUKA
Offering the first treatment for a kidney treatment called PDK, the key message was about providing hope. The kidney terrariums at the back of the exhibit were filled with a living garden and stick insects, symbolic of hope and life. The doctors at the conference were treated to coffee as they spoke to staff about the new treatment and were sent further information from iPad’s.
The mason jar kidneys were based on a campaign the company was running outside of the event and will be auctioned for the PDK charity in 2019.