This client was ready for a new reusable exhibit that would be able to see them through a variety of configurations but most importantly, it had to be an exciting platform to share their innovations. The exhibit was to be a 3D representation of this and so we wanted to create a brand presence the company would become known for at its events while still being practical for sales discussions to take place.
Appealing to a very targeted audience allowed for us to design with key customer journey’s in mind. The main feature is the large format video wall which adds movement to the stand while highlighting key projects the company is involved in. The touch screen was an additional way for visitors to learn about products if a team member was busy or as a sales tool. Each team member also had hand held touch screens to facilitate conversations on the stand.