When it comes time to reviewing budgets and plotting plans for show domination over the year, it’s a good idea to go in with a game plan. Below are some some tips for tackling this task.

Do it right… Once!

We often find it difficult to watch from the sidelines as people plan one event at a time. Warranted, some only do 1 event every 2 years (please excuse yourself from this whine), but not nearly enough people are taking a long-term view of their exhibit calendar and seeing it as an important cog in their overall marketing machine.

This disjointed, single event approach prevents you from getting the full benefit from your investments. – Something y