6a36a2055c5d1ec5a62755da84f7648f4af2419a

The Beginners Guide to Touch Screens for Exhibitions

You find yourself waiting for your a conference call to start. ... You could just sit and look out the window. But instead, you get your iPhone out to look up the ingredients for tonight's chicken cacciatore. You feel a sense of accomplishment as you quickly make a...

read more

Small Exhibits with BIG Impact

The size of your stand space doesn't limit the potential of your creative output Why do people short change themselves as "only having a 3x3"? It's said as if they're ashamed of their booth space! Maybe when they talk to custom exhibit builders like us they think they...

read more

Inspiration for Your Next Expo

Are You Too Busy? If you ask anyone how they are there's a good chance their response will be "busy". Our regular everyday REAL lives are now shared with our ONLINE counterparts. We generally spend more time in the depths our inboxes than actually speaking to each...

read more

The Formula for Exhibit Signage That Works

So, you're walking up and down aisles of a show.  There are stacks of sales people eyeing you out from their polished booths. You're trying your best to be efficient. You haven't got much time. ... You scan each booth for signs of life as you walk by, Evaluating...

read more

Can You Still Win When a Show Sucks?

Can you still win when a show sucks? I'll never forget the story of this one client... He was the only one at the exhibition who had an AMAZING show. The other exhibitors were having meetings about how to lynch the organisers for a crap show. But what our client...

read more

Exhibit Smarter, Not Harder

Are you stuck in an exhibiting rut? Are you doing the same thing at each show? Over and over... Do you think there's "nothing" left for you to do but see out the rest of your show calendar? Are you going to these shows because you have to. Or because your competition...

read more

What You Need to Measure When Calculating Tradeshow ROI

Is your aim at an exhibition to have a killer booth that tears shreds off your competition and is THE place to be? Are you guilty of judging the success of a show by how it FEELS? It's totally OK if this is you... People really struggle with this and they aren't...

read more

Is your exhibit losing you business?

Most people don't like to dance. Unless you're a dancer (or spend hours imitating Beyonce), you probably feel goofy and worry too much about what others think. Now, I can almost hear your mind saying..."Jess, what the hell does this have to do with leads at a trade...

read more

How to Build Trust into your Exhibit Strategy

Last week I found myself thinking about the value of trust as I swiped through handyman listings on my phone. The gutter on our house had come away from the roof and I was looking for someone to climb up a big ladder and fix it. I noticed that I didn’t really have to...

read more

Answer this ONE Question to Transform your Trade Shows

Budget is always an issue. It doesn’t matter if I'm talking to an ASX top 200 or a startup. If somebody tells me “budget is no object” I’m usually tempted to walk away as I know they are lying. Business isn't really that different to life. We have a finite budget and...

read more

Hello! I’m Jess the Tradeshow Strategist

The best part of my job is seeing that special moment when the penny drops for my clients. It’s seeing their faces the moment they realise they’re in control of the results they achieve.