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How to Build Trust into your Exhibit Strategy

Last week I found myself thinking about the value of trust as I swiped through handyman listings on my phone. The gutter on our house had come away from the roof and I was looking for someone to climb up a big ladder and fix it. I noticed that I didn’t really have to...

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Answer this ONE Question to Transform your Trade Shows

Budget is always an issue. It doesn’t matter if I'm talking to an ASX top 200 or a startup. If somebody tells me “budget is no object” I’m usually tempted to walk away as I know they are lying. Business isn't really that different to life. We have a finite budget and...

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Tips for Managing Staff Performance at Expos

When you tell your team that they are going to represent the business at an exhibition they’re likely to fall into one of two camps. They’ll either slump their shoulders and roll their eyes or grin madly at you with excitement. Their reaction will have a lot to do...

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When Sales and Marketing Collide

Are you struggling getting everyone on the same page? Do your sales and marketing department’s battle with the angst and frustration that is familiar to so many companies? We recently had a big commercial client who wanted to really make a splash at their exhibition....

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The biggest Exhibiting Mistake (and how to avoid it)

Planning isn’t the most thrilling part of an exhibit program. For most, it’s the part we put off the most. The part we delay in favour of more pressing things like business meetings, daily activities, and let’s be honest, your socials. When did exhibitions become...

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Have you had a Lightbulb moment?

About six months ago I had what can only be described as a lightbulb moment. This moment has taken me on a journey of change in both business and other areas of my life. As a newer me emerges, I feel ready to dig deeper with my content. I want to open up and share my...

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Brochures or Touch Screens?

Brochures can provide great comfort for most sales people when they're manning an exhibition stand. Having a brochure for each product lures them into feeling they're in a selling nirvana. Be warned though - there's a real shift happening when it comes to...

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New Interactive Technology at Events [Guest Post]

Info Salons CEO, Jo-Anne Kelleway, shares how they are introducing new event technology. Jo is not only a client, but an inspirational go-getter woman who consistently uses her knowledge and experience to transform our exhibition industry. Have a read of what she's up...

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10 Ideas to Get More Out of Your Exhibitions

I recently got married. (Woo hoo! A normal surname!) We did the honeymoon thing and life was blissfully quiet for a while. There was no writing, no posting and life was very much on hold while I sat on a Mexican beach reading books and sipping cocktails. Sometimes a...

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Pre-Show Marketing [Case Study]

We are immensely proud of these clients and glad they were willing to share their success story to inspire others. For a killer campaign you really need to be prepared to do a lot of the heavy lifting before an exhibition. These guys nailed it with their pre-show...

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Hello! I’m Jess the Tradeshow Strategist

The best part of my job is seeing that special moment when the penny drops for my clients. It’s seeing their faces the moment they realise they’re in control of the results they achieve.