My Key Takeaway from ExhibitorLive 2016
ExhibitorLive is an annual conference held in Vegas each year. It’s my favourite advanced training camp for trade show planners and those who attend can earn points towards a USA Certification (CTSM) which marks you as someone who really knows what they’re doing....
The Secret to Turbo Charging your Exhibit Success
We are all so time poor these days we like to believe there’s a single solution to all of our woes. We want the magic pill, the quick fix. When it comes to exhibitions, there are so many different avenues that contribute to your success. Please don’t huff, this just...
Collecting Data without using Giveaways
A lot of people think that Pharma and Medical clients get the short straw when it comes to trade shows as they have rules preventing them from handing out giveaways. Personally, these clients are one of my favourites to work with because they are open to getting...
9 Things to Consider in Planning Powerful Trade Shows
According to Benjamin Franklin, “If you fail to plan, you are planning to fail”. A very simple reminder that could awaken the minds of everybody to have the practice to plan before proceeding to the next step. If you want to create an amazing trade show experience and...Hello! I’m Jess the Tradeshow Strategist
